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Decorate Your On Hold Message with Holiday Promos and Good Tidings

If you haven’t done so yet, there’s still time to add holiday trimmings to your on hold message. Here are a few ideas:

 

  • Make sure your callers are aware of what’s new and different about your business during the holidays….specials, gift cards, extended hours, seasonal products, catering, event space.
  • Include how you can help callers navigate the holidays with unique gift suggestions, seasonal menu or meal planning ideas, delivery options or time saving conveniences.
  • Simply add feel-good holiday wishes and invite callers to stop by, especially if your business offers seasonal products or services.
  • Don’t forget to thank your customers for their loyalty throughout the year and express your desire to continue serving their needs in the New Year.
  • Switch to holiday music on your existing message to put your callers in a receptive state of mind.

 

It won’t take long to get your holiday message up and running. We’ll be waiting for your call!

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Avoid Holiday Traffic Jams with an Early On-Hold Message

Unlike gifts from Santa, On Hold holiday messages usually can’t be delivered overnight. And, like most  businesses, the holidays are a busy time for on hold message writers, producers and voice talent. Starting early will also ensure the talent are in their brightest and merriest voices.

Here’s how you can quickly get your holiday on hold message up and running.

  • Start at least two weeks ahead of when you want your message completed. Ask us to send your most recent script to update…or tell us what you would like to include in a brand new script.
  • Review the script as soon as you receive it and email back your changes or call us and we will take the updates over the phone.
  • Be aware of any words that might be pronunciation issues and let us know how to pronounce them correctly. You can call our pronunciation mailbox at 516-823-3400, ext. 10.
  • Choose a voice and music using the link provided in the email with your script. We have a wide range of non-denominational and Christmas music to choose from.
  • Proofread the final script carefully to be sure everything is correct. Let us know as soon as possible that your script is approved so we can move forward quickly.

 

We know how crucial it is to get your holiday message out in a timely fashion and we will do everything we can to accommodate you this holiday season.

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OHMC Signs on with Marriott’s First West African Property

On Hold Marketing and Communications (OHMC) has become the preferred on-hold messaging provider for the Accra Marriott Hotel, Marriott International’s first foray into the West African hospitality arena. The hotel, owned by African Hospitality Limited, is located across from Kotoka International Airport and just a few miles from downtown Accra.

 

“We are excited to be following Marriott into new territory,” says Jim Mathis, president of On Hold Marketing and Communications. “Accra is yet another vibrant urban center where we can promote and reinforce Marriott’s brand through On Hold Messaging.”

 

On Hold Marketing & Communications will equip the Accra Marriott Hotel with the Premier Hybrid 7600 Digital Announcer that enables seamless remote delivery and management of on hold messages and updates in mp3 format within 60 minutes. The wall-mounted unit is easy to install and set up. And, once installed, no further operator intervention is required.

 

“The professional quality of our messaging system meets the high standards that Marriott sets for all of its customer-facing services,” says Mathis. “The technology is seamless for hotel staff and offers callers- on-hold a crisp presentation of Marriott’s marketing message.”

 

On Hold Marketing & Communications (OHMC) is a premier provider of telephony messaging programs to businesses in more than 53 countries worldwide. Multi-property clients include Marriott Hotels & Resorts, Intercontinental Hotels and the Darden family of restaurants. OMHC also provides telephony, web audio and voice prompt recording services to companies in a variety of other industries including healthcare, beauty and automotive. Persona Business Music, a subsidiary of OHMC, offers custom curated music services.

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Get your On Hold Message Game On

While you’re in Football mode, try and think of your on hold message as a receiver on the 10 yard line who’s caught the pass from the quarter back and just has to run it in. In many cases, by the time someone picks up the phone to call your business, they have partly committed to using your product or service. They have either researched you, were referred to you, read your ad, used you already or picked you out of many options from a web search. You just have to stay upright, hold onto the ball and make sure your message scores.

There are common fumbles that could sideline you, but if you follow these offensive strategies, you will reach your goal.

  • Don’t drop the ball on the latest and greatest news. Be sure your on hold message is current. For example: Have your hours changed? Do you need to update your number of years in business? Have you added new technology, a new location or a new professional to your staff?
  • Tap into your most ardent inner cheerleader by inviting enthusiasm for your product or service. If you are excited, callers will be, too. Make sure the voice talent and music you select create a positive frame of mind.
  • Get your playbook in order. Make it clear what action you would like your callers to take. Callers should be actively listening to your message, noting important information, dates, website addresses, and social media platforms so they can follow up when you come back to the call or research the information themselves online.
  • Your brand is your uniform. Create an on hold message, voice and music that are consistent and recognizable to your callers.
  • Go for the extra points. Don’t settle for just a good message. Make it great. Add personality with some humor or testimonials from other customers or clients. Use two different voice talents. Be sure to include your tagline in several places throughout the script.

On hold messages are designed to work when you can’t be there (like Thursday nights and Sunday afternoons, maybe?) So, make sure it’s pumped up and ready to play. Then, sit back and enjoy the game.

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Do your callers on hold care about the “where”?

local_sections_3128753_574Nothing grabs a consumer’s attention today like the word “local.” Anything that is locally grown, sourced, manufactured, designed, etc. is considered to be better, whether it’s fresh veggies from the farm down the road or clothing made in the USA.Why not entice callers with what’s “local” about your business while they wait on hold?

For food establishments, “local” has a lot of connotations…fresher, healthier, supportive of the community, environmentally friendly. Be sure to let your callers on hold know if you serve wine from the local winery, source your meat products from local butchers, send viable excess raw ingredients to local food recovery programs or hire local musicians to perform in your restaurant or lounge.

If you offer healthcare services, “local” may have a different meaning. For instance, do you have a multi-lingual staff to accommodate the major languages spoken within your community? Tell callers about your local support groups, screenings and community outreach, or share the convenience of having laboratory or diagnostic services right on premises.

Hotels and resorts can capitalize on “local” as well by offering guests an authentic local experience in their décor, food services and nearby attractions. Share information with callers about your walking tours of the city, parks or landmarks. Highlight the locally inspired cocktails served in your lobby bar. Emphasize how you will make them feel like a “local” throughout their stay.

Local also can be appealing to non-locals. Did you ever buy a gift for someone or a memento for yourself that represented your travel experience such as coffee beans from a craft roaster in Brooklyn, a Burberry scarf from London or a bottle of wine from Napa Valley? If what you make or do has “local” value, why not send the message out during that critical first point of contact…a phone call.

Check out this related article on geographical branding for interesting tips and trends.

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OHMC EXPANDS URGENT CARE CLIENT BASE

Succasunna, NJ, March 29, 2017– On Hold Marketing & Communications (OHMC) recently signed an agreement with Circle Urgent Care of Staten Island to purgent carerovide On Hold Marketing services to two new locations. OHMC has been working with Circle Urgent Care since 2014 to promote the medical facility’s capabilities and services to callers on hold.

“Urgent care is still unchartered territory for many people,” says OHMC President Jim Mathis. “Assuring callers that this is a safe and sound option for urgent medical needs is critical and that is what comes across in Circle Urgent Care’s on hold message.”

A leader in telephony services for the healthcare industry, OHMC creates on hold marketing messages for more than 10 divisions of New York Presbyterian Hospital/Columbia University Medical Center as well as a variety of private health care facilities and doctor’s offices. In addition to Circle’s Victory Boulevard location, OHMC is now serving the urgent care facilities on Amboy Road and Richmond Avenue on Staten Island.

On Hold Marketing & Communications (OHMC) is a premier provider of telephony messaging programs to businesses in more than 48 countries worldwide. Multi-property clients include Marriott Hotels & Resorts, Intercontinental Hotels and the Darden family of restaurants. OMHC also provides telephony, web audio and voice prompt recording services to companies in a variety of other industries including healthcare, beauty and automotive. Persona Business Music, a subsidiary of OHMC, offers custom curated music services.

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If you would like more information about this topic, please contact Eileen Seiler at (516) 823-3400, Ext. 33 or email at eseiler@onholdmktg.com

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Eight ways to shake up your on hold message

women on phoneWhen you’re speaking to a potential customer, you often can tell when interest is starting to wane and you need to kick the conversation up a notch. But, with callers on hold, you have no way of knowing if or when they tune out. Here are a few ways to liven up your on hold message and keep callers engaged.

  • Tell them something they don’t know: While it’s important to have all the basics such as location, hours, website and the details about your product or service, it helps to include a “Did you know…?” It can be something small, but useful. For example: “Did you know our pharmacy has a notary public? Or it could be something intriguing like: “Did you know Porterhouse steak was first served at this restaurant?” There’s always something new to talk about.
  • Vary the voices: Alternating between a male and female voice for each paragraph of your message will capture your caller’s attention. Also, if you choose to include a quote or a testimonial, use a different voice to make it stand out from the rest of the message.
  • Make your callers smile: Adding humor to your message, when appropriate, will catch callers off-guard and make a lasting impression.
  • Ask a pointed question: Get your callers involved by asking a pointed question that relates directly to a want or need. For instance: A dentist’s office may ask: “Do dental visits make you anxious?” The follow up would detail what procedures they use to lessen your fear. Another question for any business could be: Are you looking for a unique gift for a celebration or holiday?” Again, the follow-up would mention gift cards for your product or service.
  • Include sounds and exclamations: Short bursts are great for breaking the spell when your caller starts to tune out. Put in a “Wow” when describing a great deal or an “MMM” when talking up your baked goods or homemade soups.
  • Make it personal: Some messages lend themselves to conversational tones. Invite callers to your restaurant for lunch. Welcome them to your new medical or legal practice. Make them feel at home at your hotel.
  • Mix up the music: The background music you choose can really make a difference. If you have found a background that really resonates with your business, then it’s good to keep the consistency. If you prefer changing it up once in a while, try new genres like blues, a Latin beat or orchestral music.
  • Connect with current events: Be sure to include references to trends in your industry. For example, medical facilities can talk about new technologies or procedures and direct callers where to go for more information. Accountants can mention how new laws will affect your taxes. A restaurant can promote gluten-free or vegan options.

(Illustration credit)

 

 

 

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ON HOLD MARKETING & COMMUNICATIONS PARTNERS WITH HABTOOR HOSPITALITY GROUP TO EXPAND PRESENCE IN DUBAI

roomSuccasunna, NJ, February 13, 2017– On Hold Marketing & Communications (OHMC), an industry leader in telephony messaging services and technology has been selected by the Habtoor Hospitality Group to provide on hold messaging for the Metropolitan Hotel in Dubai.

OMHC has an existing presence in the United Arab Emirates (UAE) with its Marriott clients including the Autograph Collection by Marriott La Ville Hotel & Suites City Walk Dubai and Habtoor Grand Beach Resort and Spa and Marriott Executive Apartments Dubai Creek and Al Jaddaf.

“Dubai is a mecca for business and leisure travelers and the revitalized Metropolitan Hotel now offers a contemporary and comfortable option,” says Jim Mathis, president of On Hold Marketing and Communications. “OHMC is excited to add a refreshing new voice and persona to this re-imagined iconic property.”

On Hold Marketing & Communications has equipped the Metropolitan hotel with the Premier Hybrid 7600 Digital Announcer that enables seamless remote delivery and management of on hold messages and updates in mp3 format within 60 minutes. The wall-mounted unit is easy to install and set up. And, once installed, no further operator intervention is required.

The Habtoor Hospitality Group operates a collection of luxury hotels in the UAE and internationally through strategic partnerships with other major hotel groups such as Marriott International, Hilton and Starwood Hotels and Resorts.

On Hold Marketing & Communications (OHMC) is a premier provider of telephony messaging programs to businesses in more than 35 countries worldwide. Multi-property clients include Marriott Hotels & Resorts, Intercontinental Hotels and the Darden family of restaurants. OMHC also provides telephony, web audio and voice prompt recording services to companies in a variety of other industries including healthcare, beauty and automotive. Persona Business Music, a subsidiary of OHMC, offers custom curated music services.

If you would like more information about this topic, please contact Eileen Seiler at (516) 823-3400, Ext. 33 or email at eseiler@onholdmktg.com

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DELTA HOTELS BY MARRIOTT SELECTS ON HOLD MARKETING & COMMUNICATIONS AS PROVIDER OF CHOICE

Succasunna, NJ, January 19, 2017– Delta Hotels by Marriott has chosen On Hold Marketing & Communications (OHMC) as its provider for on hold messaging servDeltaices. The Delta brand currently operates 30 hotels in more than 50 countries and territories throughout the world with 100 new properties currently in the pipeline. Delta Baltimore Inner Harbor and Delta Hotels by Marriott Whistler Village Suites in British Columba, Canada are the first to implement OHMC’s branded professional messaging program.
“As with all of our Marriott clients, we are pleased to be serving the Delta Hotel brand with a fresh, consistent voice that reflects its unique persona,” says Jim Mathis, president of On Hold Marketing and Communications. “We look forward to welcoming new properties and growing alongside Delta as they continue to expand in the US and worldwide.”
Delta Hotels by Marriott offer upscale accommodations for business and leisure travelers with an emphasis on streamlined services and uncomplicated guest experiences. The brand’s motto, Simple Made Perfect, reflects its mission to elevate the essential aspects of travel.
“Delta has tapped into a key need for stress-free travel with its brand strategy, says Mathis. “Our team at OHMC has partnered with them to create a crisp, engaging message that resonates with callers.”
On Hold Marketing & Communications equips the Delta hotels with the Premier Hybrid 7600 Digital Announcer that enables seamless remote delivery and management of on hold messages and updates in mp3 format within 60 minutes. The wall-mounted unit is easy to install and set up. And, once installed, no further operator intervention is required.
On Hold Marketing & Communications (OHMC) is a premier provider of telephony messaging programs to businesses in more than 35 countries worldwide. Multi-property clients include Marriott Hotels & Resorts, Intercontinental Hotels and the Darden family of restaurants. OMHC also provides telephony, web audio and voice prompt recording services to companies in a variety of other industries including healthcare, beauty and automotive. Persona Business Music, a subsidiary of OHMC, offers custom curated music services.

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Professional On Hold Messages Speak Volumes

Young singing women with microphoneIf you were to hire an employee as part of your customer-facing communication team, you would expect them to be capable of talking about your brand in a professional, clear and accurate manner, using just enough of the right words to attract interest for your product or service. The same holds true for your on hold message. It needs to be as professional and engaging as your sales staff, enticing your callers to want to know more.

“Companies often make the mistake of thinking anyone in the office can create and record a message on hold,” says Jim Mathis, President of On Hold Marketing & Communications. “This saves money in the short term, but ends up putting callers off and risking a hang-up before a personal connection gets made.”

Experienced on hold message readers are trained professionals. Far from just reading a script, they learn to correctly pronounce and enunciate words and add inflections to convey the meaning and tone of the message. In addition, the material being read requires the clarity, composition and marketing expertise that only a professional writer can provide.

“Messages that are long-winded or badly composed and read by amateurs will simply be annoying to callers,” comments Mathis. “This defeats the whole purpose of on hold marketing.”

The final element of a professional message on hold program is customer support. It’s rare that on hold messages are static. Most require frequent or seasonal updates, fresh new deliveries, or a change of voice or music background as well as the addition of an auto attendant message or web. Message on hold providers who truly understand their clients’ marketing needs can become value-added partners in developing the right MOH program and content as clients’ needs change.

“The first thing we do at On Hold Marketing & Communications is to sit down with a client and talk about their company persona and marketing message,” Mathis explains. “We follow that up with individual attention from our scriptwriters and customer service associates. Nothing goes out until it reaches everyone’s highest expectations.”

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