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WHY USE ON HOLD MARKETING?
Do any of the following statements sound familiar?
1. “Many of our customers simply don’t know everything we do. It is costing us business.”
Did you know that it is 10 times less expensive to sell additional products and services to your existing clientele than it is to attract new clients?
On Hold Marketing & Communications will meet with you to discuss your menu of services and products and design an on hold script that will outline helpful information for your customers. The script is everything. We want to help you sell more, not just simply give you “noise on hold.”
2. “We spend time and money creating special promotions. We need to make sure our customers know about them.”
While 94% of a typical advertising budget is spent to get people to call, only a tiny fraction of time and money is spent to handle the call once it is received. On Hold Marketing is the most affordable vehicle for advertising. Our programs allow you to change your productions often so your productions are seasonal, fresh and effective.
3. “Our customers at times, think we hung up on them or that they were disconnected. We need to let them know they are on hold.”
Digital technology is now the norm in business, rather than the exception. One disadvantage to digital technology is that people often wonder if they are on hold or disconnected. To further the pain, 52% of calls made to businesses are generated from cellular phones. There is no sound, no buzzing, often not even beeps will be heard. Callers often feel abandoned quite quickly and simply hang up. You spend too much money getting that party to call, don’t lose them. Instead, create an informative helpful on hold production that will allow you to sell more while reducing abandonment.
4. “Our website is of no value if people don’t know the address.”
When people call you, many times, it is because they are interested in your service and want to learn more about you. It is logical that they will appreciate learning your website address. Furthermore, OHM&C also specializes in Website Audio productions so that you can feature promotions and new products verbally when someone does visit your site.
The 14,000+ clients of On Hold Marketing & Communications understand that you must change your message often in order to:
Promote Special Events
Educate clients on latest products and services
Feature holiday specials, services and products
Announce Trade Shows and Conferences
Advertise Sales
Disseminate helpful information that your clients appreciate
Announce additions to staff
Include informative descriptions of different aspects/departments of your business
The information you provide to your callers listening on hold needs to be fresh, informative, smart, considerate and designed to maximize your selling power. That requires the turn key efforts of a reputable, well experienced On Hold Company. For over 14 years and with over 14,000 clients across the country—we are your best source for On Hold Marketing.
Call Us Today!
800.932.2175
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